Friday, November 30, 2007

Quick Link: Isles' Mandarin Broadcasts Begin

Tomorrow's edition of The New York Times will have an article by Dave Caldwell on the Islanders' latest groundbreaking move: broadcasting a hockey game in Mandarin. The article is available online here now. The Mandarin broadcast of Saturday's game against the Thrashers will be accessible through the S.A.P. button on your television or remote control. Caldwell reveals that the Islanders hope to have a game televised in China this season. Without a Yao Ming or Yi Jianlian, it may be difficult for the NHL to replicate the success that the NBA has had in China. However, the Islanders have already broken barriers through Charles Wang's Project Hope. Following up that program with exposure to the game at its highest level seems like the next logical step.

Note: The online version of the article suggests that it will appear in the printed paper on Saturday, but it's entirely possible that this a Web-only feature.

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