Friday, September 26, 2008

Life in the Islanders Lane

If you've been inside a New York City taxi lately, you may have seen a short preview of the NBC police drama Life playing on your in-flight personal entertainment screen. If you watched closely, you might have caught a very brief glimpse of the Islanders logo in the background of one of the scenes.

A few months ago, Isles VP of Communications Josh Bernstein told us in this space that such a product placement had been engineered by the organization as part of a campaign to increase the visibility of the Islanders brand.

Having been reminded of the Life deal by a recent taxi trip, I paid a visit to the show's web site to see if there was any additional video evidence available. Sure enough, has video clips from the upcoming season available. And as you can see from the following screen cap, the Islanders presence is unmistakable.

You can find this specific clip here. The second season of Life premieres this Monday night, September 29, at 10 PM Eastern before settling into its regular Friday night time slot.

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